When satellite TV was still in short trousers and the Berlin Wall was crumbling, we set out to pioneer amazing service.
A simple, continuously innovative and straightforward alternative, we've brought open, honest, 24/7 telephone and online banking to an increasingly grateful (and extremely loyal) customer base.
In providing this new revolutionary service, designed to take the strain from people's busy lives, we also developed an equally refreshing relationship with our employees. In short, we see them as, well... individuals.
Funnily enough, it's a unique approach that feels as fresh today as it did then. So much so, that according to first direct's customers, we're the best call centre in the UK.